Altoids Advertisement

Today's media uses women as a medium in order to sell a variety of products thru sex appeal. An, example of this can be seen an advertisement for Altoids Smalls. In this ad a woman can be seen wearing a short, backless purple dress holding a package of Altoids behind her back. It can be inferred from her environment that she is about to meet her date. In the background a set table with candles can be seen. In addition, the advertisement says, "When you lean in make sure he doesn't lean out."The main purpose of this ad is to make women feel that in order to have a successful date they need be dressed in a sexy manner and have the fresh breath that you can only get come form Altoids Smalls.